§ 73.674   Digital television transition notices by broadcasters.

   (a) Each full-power commercial and noncommercial educational television
   broadcast station licensee or permittee must air an educational campaign
   about the transition from analog broadcasting to digital television (DTV).
   For each such commercial station, a licensee or permittee must elect by
   March 27, 2008, to comply with either paragraph (c) or (d) of this section.
   For each such noncommercial station, a licensee or permittee must elect, by
   March 27, 2008, to comply with paragraph (c), (d), or (e) of this section. A
   licensee or permittee must note their election via the filing of Form 388 as
   required by § § 73.3526 and 73.3527.

   (b) The following requirements apply to paragraphs (c), (d), and (e) of this
   section:

   (1) The station must comply with the requirements of the paragraph it elects
   with respect to its analog channel and its primary digital stream.

   (2) Any Public Service Announcement aired to comply with these requirements
   must be closed-captioned, notwithstanding § 79.1(d)(6) of this chapter.

   (3) The campaign must begin no later than March 27, 2008, and continue at
   least through the station's termination of analog service, not later than
   June 12, 2009, except for stations subject to the provisions of paragraph
   (b)(4) of this section.

   (4) Any station that has filed a request for an extension of the deadline
   for construction of its full, authorized post-transition digital facility,
   including a request for phased transition pursuant to the Third DTV Periodic
   Report  and  Order  in  MB Docket 07-91, or is operating under such an
   extension, must continue its DTV consumer education campaign until the
   station completes construction of its full, authorized post-transition
   digital facility. After the station terminates analog service, it must
   continue to comply with the requirements of the Consumer Education Campaign
   Option that it has elected, except that the content of all on-air education
   must be revised to provide information about the station's limited digital
   service area and the anticipated date for it to complete construction and
   commence operation of its full, authorized post-transition digital facility.

   (5) Service loss notices—Beginning April 1, 2009, if the FCC's Signal Loss
   Report, available on http://www.dtv.gov, predicts that 2 percent or more of
   the  population in a station's Grade B analog service contour will not
   receive the station's digital signal, the station must air service loss
   notices, as provided in this paragraph.

   (i) Service loss notices may be no fewer than 30 seconds long, and must be
   aired at least once per day, between 8 a.m. and 11:35 p.m. At least three
   service loss notices per week must air between 8 p.m. and 11 p.m. in the
   Atlantic, Eastern and Pacific time zones, and between 7 p.m. and 10 p.m. in
   the Mountain, Central, and Alaskan time zones.

   (ii) Service loss notices are in addition to the other obligations imposed
   by this section.

   (iii) The service loss notices must include the FCC's Call Center number,
   1-888-CALL-FCC, the FCC's TTY number, 1-888-TELL-FCC, and the Web site
   address   for   the  FCC's  online  digital  reception  mapping  tool,
   http://www.DTV.gov/maps.

   (iv) The station must post service loss information on its Web site home
   page,  including  a  link  to  the  relevant  coverage  change maps on
   http://www.DTV.gov and the FCC's online digital reception mapping tool,
   http://www.DTV.gov/maps. This information must remain available on the
   station's  Web  site  home page for at least 30 days after the station
   terminates its analog service, notwithstanding the termination of other
   consumer education requirements.

   (v) The loss areas disclosed in the service loss notices must be based on
   the FCC's Signal Loss Report.

   (vi) Service loss notices must disclose that some current viewers of the
   station's analog signal are predicted to experience a loss of service and
   describe the discrete geographic areas where there is likely to be a service
   loss.

   (vii) If any predicted service loss is attributable to a change in the
   station's  frequency  from VHF to UHF, and the predicted losses cannot
   entirely be described with respect to discrete geographic areas, the station
   must, at a minimum, disclose that some analog viewers located in areas
   obstructed by hills or buildings are predicted to be unable to receive the
   station's  digital signal. This is in addition to, and not in lieu of,
   descriptions of any discrete geographic areas where there is likely to be a
   service loss.

   (6) Antenna information notices—Beginning April 1, 2009, all stations must
   include information about the use of antennas as part of their consumer
   education campaign, as provided in this paragraph.

   (i) The antenna information notices should provide information about the
   types of antennas that their viewers may need, and how to install them.

   (ii) Stations that have changed or are changing the frequency band in which
   they broadcast must inform their viewers of the change in frequencies and
   explain  how the change affects the antenna they need to receive their
   signal.

   (iii) Stations that are predicted by the FCC's Signal Loss Report to have
   any loss of viewers should consider whether their viewers can improve their
   ability to receive their signal by obtaining a different or better antenna,
   and if so, provide information concerning such antennas.

   (iv) Antenna information notices must be no fewer than 15 seconds long, and
   must be aired at least once per day, between 8 a.m. and 11:35 p.m. At least
   three antenna information notices per week must air between 8 p.m. and 11
   p.m. in the Atlantic, Eastern and Pacific time zones, and between 7 p.m. and
   10 p.m. in the Mountain, Central, and Alaskan time zones.

   (v) Antenna information notices may be included as part of a station's DTV
   Consumer Education Initiative efforts, or may be discussed for at least 15
   seconds during news programs, or broadcast in other ways that the station
   determines will be most helpful to consumers.

   (vi) Notwithstanding the content requirements of paragraph (c) of this
   section, a licensee or permittee electing compliance with paragraph (c) of
   this section may replace up to 25 percent of their daily PSAs and crawls
   with antenna notices.

   (7) Rescanning notices—Beginning April 1, 2009, all stations must include
   information in their consumer education campaigns to inform and remind
   viewers about the importance of periodically using the rescan function of
   their digital televisions and digital converter boxes, as provided in this
   paragraph.

   (i) Rescanning notices should explain why rescanning is important in general
   and, in particular, if the station is changing channels or signal direction.

   (ii) Rescanning notices must be no fewer than 15 seconds long, and must be
   aired at least once per day, between 8 a.m. and 11:35 p.m. At least three
   rescanning notices per week must air between 8 p.m. and 11 p.m. in the
   Atlantic, Eastern and Pacific time zones, and between 7 p.m. and 10 p.m. in
   the Mountain, Central, and Alaskan time zones.

   (iii) Rescanning notices may be included as part of a station's DTV Consumer
   Education Initiative efforts, or may be discussed for at least 15 seconds
   during news programs, or broadcast in other ways that the station determines
   will be most helpful to consumers.

   (iv) Notwithstanding the content requirements of paragraph (c) of this
   section, a licensee or permittee electing compliance with paragraph (c) of
   this section may replace up to 25 percent of their daily PSAs and crawls
   with rescanning notices.

   (8) Help center notices—Beginning April 1, 2009, as part of its DTV consumer
   education campaign, every station must air notices providing the location
   and operating hours of walk-in DTV help centers in the station's market
   area; the FCC Call Center telephone number and TTY number; and the station's
   telephone number for receiving consumer referrals and calls from local
   viewers, as provided in this paragraph.

   (i) Help center notices must be no fewer than 15 seconds long, and must be
   aired at least once per day, between 8 a.m. and 11:35 p.m. At least three
   help center notices per week must air between 8 p.m. and 11 p.m. in the
   Atlantic, Eastern and Pacific time zones, and between 7 p.m. and 10 p.m. in
   the Mountain, Central, and Alaskan time zones.

   (ii) Help center notices may be included as part of a station's DTV Consumer
   Education Initiative efforts, or may be discussed for at least 15 seconds
   during news programs, or broadcast in other ways that the station determines
   will be most helpful to consumers.

   (iii) Notwithstanding the content requirements of paragraph (c) of this
   section, a licensee or permittee electing compliance with paragraph (c) of
   this section may replace up to 25 percent of its daily PSAs and crawls with
   help center notices.

   (c) Consumer Education Campaign Option One:

   (1) From March 27, 2008 through the station's termination of analog service
   or, for stations subject to the provisions of paragraph (b)(4) of this
   section, until the station completes construction of its full, authorized
   post-transition  digital  facility, a licensee or permittee must, at a
   minimum, air one transition-related public service announcement (PSA), and
   one transition-related informative text crawl, in every quarter of every
   broadcast day. This minimum will increase to two of each, per quarter, from
   April 1, 2008 through September 30, 2008, and to three of each, per quarter,
   from October 1, 2008 through the conclusion of the campaign. At least one
   PSA and one informative text crawl per day must be aired between 8 p.m. and
   11 p.m. in the Atlantic, Eastern and Pacific time zones, and between 7 p.m.
   and 10 p.m. in the Mountain, Central, and Alaskan time zones.

   (2) For the purposes of this section, each broadcast day consists of four
   quarters; 6:01 a.m. to 12 p.m., 12:01 p.m. to 6 p.m., 6:01 p.m. to 12 a.m.,
   and 12:01 a.m. to 6 a.m.

   (3) Informative text crawls must:

   (i) Air during programming;

   (ii) Air for no fewer than 60 consecutive seconds;

   (iii) Be displayed so that the text travels across the bottom or top of the
   viewing  area at the same speed used for other informative text crawls
   concerning news, sports, and entertainment information;

   (iv) Be presented in the same language as a majority of the programming
   carried by the station;

   (v)  Be  displayed  so  that  they do not block and are not blocked by
   closed-captioning or emergency information; and

   (vi) Contain at least the following information, but may contain more,
   provided they contain no misleading or inaccurate statements:

   (A)  The  nationwide switch to digital television broadcasting will be
   complete on June 12, 2009, but your local television stations may switch
   sooner.  After the switch, analog-only television sets that receive TV
   programming through an antenna will need a converter box to continue to
   receive over-the-air TV. Watch your local stations to find out when they
   will turn off their analog signal and switch to digital-only broadcasting.
   Analog-only TVs should continue to work as before to receive low power,
   Class A or translator television stations and with cable and satellite TV
   services, gaming consoles, VCRs, DVD players, and similar products.

   (B)  More  information  is  available by phone and online, and provide
   appropriate contact information, including means of contacting the station
   or the network.

   (4) Public service announcements must have a duration of no fewer than 15
   consecutive seconds, and contain, at a minimum, the information described in
   paragraph (c)(3)(vi) of this section. They must also address the following
   topics at least once each during every calendar week:

   (i) The steps necessary for an over-the-air viewer or a subscriber to a
   multichannel video programming distributor to continue viewing the station
   after the transition;

   (ii) The channel on which the station can be viewed after the transition;

   (iii) Whether the station will be providing multiple streams of free video
   programming during or after the transition;

   (iv) Whether the station will be providing a High Definition signal during
   or after the transition;

   (v) The exact date and time that the station will cease analog broadcasting;
   and

   (vi)  The  exact  date  and  time  that the station will begin digital
   broadcasting on its post-transition channel, if it has not already done so.

   (d) Consumer Education Campaign Option Two:

   (1) A licensee or permittee must, at a minimum, air an average of sixteen
   (16)  transition-related PSAs per week, and an average of sixteen (16)
   transition-related crawls, snipes, and/or tickers per week, over a calendar
   quarter.

   (2) For the purposes of calculating the average number of PSAs aired, a
   30-second PSA qualifies as a single PSA, and two 15-second PSAs count as a
   single PSA.

   (3) PSAs, crawls, snipes, and/or tickers aired between the hours of 1 a.m.
   and 5 a.m. do not conform to the requirements of this section and will not
   count toward calculating the average number of transition-related education
   pieces aired.

   (4) Over the course of each calendar quarter, 25 percent of all PSAs, and 25
   percent of all crawls, snipes, and/or tickers, must air between 6 p.m. and
   11:35 p.m. (Atlantic, Eastern and Pacific time zones) or between 5 p.m. and
   10:35 p.m. (Mountain, Central, and Alaskan time zones).

   (5) Stations must air a 30-minute informational program on the digital
   television (DTV) transition between 8 a.m.-11:35 p.m. on at least one day
   after  April 1, 2009, and prior to the station's termination of analog
   service. The program must contain at least the following information:

   (i) The fact that Congress has changed the deadline for the national DTV
   transition to June 12, 2009;

   (ii)  The date and approximate time of day when the station airing the
   informational video is terminating analog service;

   (iii)  The  date and approximate time of day when all other full-power
   stations in the same market are terminating analog service;

   (iv) For stations covered by paragraph (b)(5) of this section, the same
   service loss information required by paragraph (b)(5) of this section.

   (6) Beginning on April 1, 2009, or sixty (60) days prior to the station's
   termination of analog service, whichever is later, the station must begin a
   60-Day Countdown to its transition to digital-only service. During this
   period, the station must air at least one of the following per day:

   (i) Graphic display. A graphic super-imposed during programming content that
   reminds  viewers  graphically  there  are “x number of days” until the
   transition. They will be visually instructed to call a toll-free number
   and/or visit a Web site for details. The duration must be at least five (5)
   seconds.

   (ii)  Animated graphic. A moving or animated graphic that ends up as a
   countdown reminder. It would remind viewers that there are “x number of
   days” until the transition. They will be visually instructed to call a
   toll-free number and/or visit a Web site for details. The duration must be
   at least five (5) seconds.

   (iii) Graphic and audio display. Option #1 or option #2 with an added audio
   component. The duration must be at least five (5) seconds.

   (iv) Longer form reminders. Stations can choose from a variety of longer
   form options to communicate the countdown message. Examples might include an
   “Ask the Expert” segment where viewers can call in to a phone bank and ask
   knowledgeable people their questions about the transition. The duration must
   be at least two (2) minutes. (Some stations may also choose to include
   during newscasts DTV “experts” who may be asked questions by the anchor or
   reporter about the impending transition deadline.)

   (e) Consumer Education Campaign Option Three:

   (1) Only a licensee or permittee of a noncommercial television station may
   elect this option. Under this option, from March 27, 2008, through April 30,
   2008, a noncommercial broadcaster must, at a minimum, air 60 seconds per day
   of transition-related education (PSAs), in variable timeslots, including at
   least 7.5 minutes per month between 6 p.m. and 12 a.m. From May 1, 2008,
   through October 31, 2008, a broadcaster must, at a minimum, air 120 seconds
   per day of transition-related education (PSAs), in variable timeslots,
   including at least 15 minutes per month between 6 p.m. and 12 a.m. From
   November 1, 2008, through the station's termination of analog service, or,
   for stations subject to the provisions of paragraph (b)(4) of this section,
   until  the  station  completes  construction  of  its full, authorized
   post-transition digital facility, a broadcaster must, at a minimum, air 180
   seconds  per  day  of transition-related education (PSAs), in variable
   timeslots, including at least 22.5 minutes per month between 6 p.m. and 12
   a.m.

   (2) Noncommercial stations must air a 30-minute informational program on the
   digital television (DTV) transition between 8 a.m.-11:35 p.m. on at least
   one day after April 1, 2009, and prior to the station's termination of
   analog service. The program must contain at least the following information:

   (i) The fact that Congress has changed the deadline for the national DTV
   transition to June 12, 2009;

   (ii)  The date and approximate time of day when the station airing the
   informational video is terminating analog service;

   (iii)  The  date and approximate time of day when all other full-power
   stations in the same market are terminating analog service;

   (iv) For stations covered by paragraph (b)(5) of this section, the same
   service loss information required by paragraph (b)(5) of this section.

   [ 74 FR 11315 , Mar. 17, 2009]

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