FCC 76.607 Revised as of October 1, 2013
Goto Year:2012 |
2014
§ 76.607 Transmission of commercial advertisements.
(a) Transmission of commercial advertisements by cable operator or
other multichannel video programming distributor. (1) Mandatory
compliance with ATSC A/85 RP. Effective December 13, 2012, cable
operators and other multichannel video programming distributors
(MVPDs), as defined in 47 U.S.C. 522, must comply with ATSC A/85 RP
(incorporated by reference, see § 76.602), insofar as it concerns the
transmission of commercial advertisements.
(2) Commercials inserted by cable operator or other MVPD. A cable
operator or other multichannel video programming distributor that
installs, utilizes, and maintains in a commercially reasonable manner
the equipment and associated software to comply with ATSC A/85 RP shall
be deemed in compliance with respect to locally inserted commercials,
which for the purposes of this provision are commercial advertisements
added to a programming stream by a cable operator or other MVPD prior
to or at the time of transmission to viewers. In order to be considered
to have installed, utilized and maintained the equipment and associated
software in a commercially reasonable manner, a cable operator or other
MVPD must:
(i) Install, maintain and utilize equipment to properly measure the
loudness of the content and to ensure that the dialnorm metadata value
correctly matches the loudness of the content when encoding the audio
into AC-3 for transmitting the content to the consumer;
(ii) Provide records showing the consistent and ongoing use of this
equipment in the regular course of business and demonstrating that the
equipment has undergone commercially reasonable periodic maintenance
and testing to ensure its continued proper operation;
(iii) Certify that it either has no actual knowledge of a violation of
the ATSC A/85 RP, or that any violation of which it has become aware
has been corrected promptly upon becoming aware of such a violation;
and
(iv) Certify that its own transmission equipment is not at fault for
any pattern or trend of complaints.
(3) Embedded commercials--safe harbor. With respect to embedded
commercials, which, for the purposes of this provision, are those
commercial advertisements placed into the programming stream by a third
party ( i.e., programmer) and passed through by the cable operator or
other MVPD to viewers, a cable operator or other MVPD must certify that
its own transmission equipment is not at fault for any pattern or trend
of complaints, and may demonstrate compliance with the ATSC A/85 RP
through one of the following methods:
(i) Relying on a network's or other programmer's certification of
compliance with the ATSC A/85 RP with respect to commercial
programming, provided that:
(A) The certification is widely available by Web site or other means to
any television broadcast station, cable operator, or multichannel video
programming distributor that transmits that programming; and
(B) The cable operator or other MVPD has no reason to believe that the
certification is false; and
(C) The cable operator or other MVPD performs a spot check, as defined
in § 76.607(a)(3)(iv)(A), (B), (D), and (E), on the programming in
response to an enforcement inquiry concerning a pattern or trend of
complaints regarding commercials contained in that programming;
(ii) If transmitting any programming that is not certified as described
in § 76.607(a)(3)(i):
(A) A cable operator or other MVPD that had 10,000,000 subscribers or
more as of December 31, 2011 must perform annual spot checks, as
defined in § 76.607(a)(3)(iv)(A), (B), (C), and (E), of all the
non-certified commercial programming it receives from a network or
other programmer that is carried by any system operated by the cable
operator or other MVPD, and perform a spot check, as defined in
§ 76.607(a)(3)(iv)(A), (B), (D), and (E), on programming in response
to an enforcement inquiry concerning a pattern or trend of complaints
regarding commercials contained in that programming; and
(B) A cable operator or other MVPD that had fewer than 10,000,000 but
more than 400,000 subscribers as of December 31, 2011, must perform
annual spot checks, as defined in § 76.607(a)(3)(iv)(A), (B), (C), and
(E), of a randomly chosen 50 percent of the non-certified commercial
programming it receives from a network or other programmer that is
carried by any system operated by the cable operator or other MVPD, and
perform a spot check, as defined in § 76.607(a)(3)(iv)(A), (B), (D),
and (E), on programming in response to an enforcement inquiry
concerning a pattern or trend of complaints regarding commercials
contained in that programming; or
(iii) A cable operator or other MVPD that had fewer than 400,000
subscribers as of December 31, 2011, need not perform annual spot
checks but must perform a spot check, as defined in
§ 76.607(a)(3)(iv)(A), (B), (D), and (E), on programming in response
to an enforcement inquiry concerning a pattern or trend of complaints
regarding commercials contained in that programming.
(iv) For the purposes of this section, a "spot check" of embedded
commercials requires monitoring 24 uninterrupted hours of programming
with an audio loudness meter compliant with the ATSC A/85 RP's
measurement technique, and reviewing the records from that monitoring
to detect any commercials transmitted in violation of the ATSC A/85 RP.
The cable operator or other MVPD must not inform the network or
programmer of the spot check prior to performing it.
(A) Spot-checking must be conducted after the signal has passed through
the cable operator or other MVPD's processing equipment ( e.g., at the
output of a set-top box). If a problem is found, the cable operator or
other MVPD must determine the source of the noncompliance.
(B) To be considered valid, the cable operator or other MVPD must
demonstrate appropriate maintenance records for the audio loudness
meter.
(C) With reference to the annual "safe harbor" spot check in
§ 76.607(a)(3)(ii):
( 1 ) To be considered valid, the cable operator or other--MVPD must
demonstrate, at the time of any enforcement inquiry, that appropriate
spot checks had been ongoing.
( 2 ) If there is no single 24 hour period in which all programmers of
a given channel are represented, an annual spot check could consist of
a series of loudness measurements over the course of a 7 day period,
totaling no fewer than 24 hours, that measure at least one program, in
its entirety, provided by each non-certified programmer that supplies
programming for that channel.
( 3 ) If annual spot checks are performed for two consecutive years
without finding evidence of noncompliance with the ATSC A/85 RP, no
further annual spot checks are required to remain in the safe harbor
for existing programming.
( 4 ) Newly-added (or newly de-certified) non-certified channels must
be spot-checked annually using the approach described in this section.
If annual spot checks of the channel are performed for two consecutive
years without finding evidence of noncompliance with the ATSC A/85 RP,
no further annual spot checks are required to remain in the safe harbor
for that channel.
( 5 ) Even after the two year period, if a spot check shows
noncompliance on a non-certified channel, the cable operator or other
MVPD must once again perform annual spot checks of that channel to be
in the safe harbor for that programming. If these renewed annual spot
checks are performed for two consecutive years without finding
additional evidence of noncompliance with the ATSC A/85 RP, no further
annual spot checks are required to remain in the safe harbor for that
channel.
(D) With reference to the spot checks in response to an enforcement
inquiry pursuant to § 76.607(a)(3)(i)(C), (ii), or (iii):
( 1 ) If notified of a pattern or trend of complaints, the cable
operator or other MVPD must perform the 24-hour spot check of the
channel or programming at issue within 30 days or as otherwise
specified by the Enforcement Bureau; and
( 2 ) If the spot check reveals actual compliance, the cable operator
or other MVPD must notify the Commission in its response to the
enforcement inquiry.
(E) If any spot check shows noncompliance with the ATSC A/85 RP, the
cable operator or other MVPD must notify the Commission and the network
or programmer within 7 days, direct the programmer's attention to any
relevant complaints, and must perform a follow-up spot check within 30
days of providing such notice. The cable operator or other MVPD must
notify the Commission and the network or programmer of the results of
the follow-up spot check. Notice to the Federal Communications
Commission must be provided to the Chief, Investigations and Hearings
Division, Enforcement Bureau, or as otherwise directed in a Letter of
Inquiry to which the cable operator or other MVPD is responding.
( 1 ) If the follow-up spot check shows compliance with the ATSC A/85
RP, the cable operator or other MVPD remains in the safe harbor for
that channel or programming.
( 2 ) If the follow-up spot check shows noncompliance with the ATSC
A/85 RP, the cable operator or other MVPD will not be in the safe
harbor with respect to commercials contained in programming for which
the spot check showed noncompliance until a subsequent spot check shows
that the programming is in compliance.
(4) Use of a real-time processor. A cable operator or other MVPD that
installs, maintains and utilizes a real-time processor in a
commercially reasonable manner will be deemed in compliance with the
ATSC A/85 RP with regard to any commercial advertisements on which it
uses such a processor, so long as it also:
(i) Provides records showing the consistent and ongoing use of this
equipment in the regular course of business and demonstrating that the
equipment has undergone commercially reasonable periodic maintenance
and testing to ensure its continued proper operation;
(ii) Certifies that it either has no actual knowledge of a violation of
the ATSC A/85 RP, or that any violation of which it has become aware
has been corrected promptly upon becoming aware of such a violation;
and
(iii) Certifies that its own transmission equipment is not at fault for
any pattern or trend of complaints.
(5) Commercials locally inserted by a cable operator or other MVPD's
agent--safe harbor. With respect to commercials locally inserted, which
for the purposes of this provision are commercial advertisements added
to a programming stream for the cable operator or other MVPD by a third
party after it has been received from the programmer but prior to or at
the time of transmission to viewers, a cable operator or other MVPD may
demonstrate compliance with the ATSC A/85 RP by relying on the third
party local inserter's certification of compliance with the ATSC A/85
RP, provided that:
(i) The cable operator or other MVPD has no reason to believe that the
certification is false;
(ii) The cable operator or other MVPD certifies that its own
transmission equipment is not at fault for any pattern or trend of
complaints; and
(iii) The cable operator or other MVPD performs a spot check, as
defined in § 76.607(a)(3)(iv)(A), (B), (D), and (E), on the
programming at issue in response to an enforcement inquiry concerning a
pattern or trend of complaints regarding commercials inserted by that
third party.
(6) Instead of demonstrating compliance pursuant to paragraphs (a)(2)
through (5) of this section, a cable operator or other MVPD may
demonstrate compliance with paragraph (a)(1) of this section in
response to an enforcement inquiry prompted by a pattern or trend of
complaints by demonstrating actual compliance with ATSC A/85 RP with
regard to the commercial advertisements that are the subject of the
inquiry, and certifying that its own transmission equipment is not at
fault for any such pattern or trend of complaints.
Note to § 76.607( a ): For additional information regarding this
requirement, see Implementation of the Commercial Advertisement
Loudness Mitigation (CALM) Act, FCC 11-182.
(b) [Reserved]
[ 77 FR 40300 , July 9, 2012]
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